Even though it sounds really difficult, organizing your own concert is a no big deal. Whether it is been done to gain experience, make some money or getting yourself known, all it requires is some planning and right execution.
There are a number of challenges but it can be addressed if planned out properly. It entails several elements such as musicians, atmosphere, security and most importantly budget. Nevertheless, here are few things that must be taken into account before organizing a music concert.
Venue must be the focal point. When buying tickets, the first and foremost thing that purchasers look at is venue. A bad venue will have a negative impact on the band, audience and the organizer of course. Concert can be conducted in small places like wine bar and pub. If you are aiming for high, then large halls and convention centers can be booked as well but again it would require more effort.
Size is also important consideration. If you are booking a large hall, make sure that all the tickets are sold. A hall designed to hold 1000 people with an audience of 200 looks worse than a room designed to hold 200 that is full.
Just because having good tickets printed and setting up the stage doesn’t mean people are going to buy the tickets. It is essential to know the audience. To put up a successful show, use your knowledge to target the audience in a precise manner. Look out for bands that are popular in your area. Serve them what they want to get more audience. Having done local market research increases the chances of more crowd coming.
This is another important factor to take into account. Look out whether there is another event happening and whether it is appealing to a similar target audience. This will result into more challenges when selling tickets. Before finalizing the date, check all concert venues, entertainment calendars and find out whether there are any other same-genre concerts happening on the same date.
Marketing is the foundation of your success. Promote your event as much as you can. Send out emails to target audience and even make phone calls to your friends and relatives. Get the words out through social media platforms like Instagram and Facebook, post flyers and brochures, utilize newspaper ads and even create a website. Make sure the information being provided on marketing mediums is accurate. Nothing can be worse than audience showing up on the wrong day.
There is no need of doing each and everything by yourself. Teamwork is necessary when it comes to organizing a concert. Musicians, on the concert day, will focus solely on delivering absolute quality, whereas helpers, or volunteers, will take care of other things. Tasks like seat arrangements and collection of tickets can be done by these volunteers. Similarly, at the end of the day, helpers can be utilized to wrap up the event.